Editorial
 “Act as what you do makes a difference.
It does.”
William James
Dear colleagues, friends and supporters I hope this newsletter finds you all in good health. This year has been a surprising if not threatening challenge for many professions. Unfortunately, dentistry was no exception. While many practitioners have been affected, there are still some positive takeaways that can help us cope with whatever the crisis has thrown at us. For one, it has helped us at the CleanImplant Foundation to understand that collaborations and partnerships can help mitigate short term effects of most major setbacks. We believe that strong moral convictions and business partnerships are a great way of ensuring support and guidance in times of crisis. Thus, we want to extend a warm “Thank you” to our many partners and subscribers who have supported us along the way. While the crisis has disrupted the dental markets in many ways, it also provides an opportunity to explore new options, reflect, and re-evaluate our choices to evolve with the situation. Like a deer caught in headlights, we are sometimes paralyzed by the situation, unable to see the opportunities around us and put things back into perspective for the sake of our patients. What really matters, who we want to be, and what message we want to convey through our work is once again becoming increasingly important again. Although the impact of the Covid-19 crisis was impossible to avoid, there are, however, professional risks in the dental field we can choose to eliminate. If there’s one thing that we ought to learn from this, it is the perception that we shouldn’t leave neither our own nor our patients’ fate to chance. We have a great opportunity to initiate change – as individuals and companies – and we should do so before it is too late. Before getting caught in the headlights, we should prepare and ensure that the road we take in implantology is a safe one – at least with independently tested, clean dental implants for our patients. That said, we hope that each and every one of you will recover as fast as possible – be it health-related or economically – and we all can continue to make the right choices along the way. Sincerely Yours, Dirk U. Duddeck DDS.
On behalf of the CleanImplant Foundation
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